Fritz Jairus R. Pelaez
A work sample compilation, or portfolio, is essential for showcasing your email marketing expertise beyond a resume. My portfolio features diverse projects like e-commerce email marketing copywriting that boosted sales, email launches for coaches driving program enrollments, and cold email outreach securing B2B leads. These samples highlight my ability to craft impactful strategies tailored to various objectives and audiences.
(Ecom) Email Copywriting Sample
Email Marketing Automation
Email #1Subject: Secret Weapon to Staying Cool (and Looking Good!)Hi {{First Name}},Staying hydrated can be a struggle, especially when your water bottle just doesn't cut it.Meet MOTO GlamThe stylish water bottle that keeps your drinks ice-cold for a full 24 hours (or steaming hot, if that's your preference!). ❄️☕️Imagine:
Sparkling style: MOTO Glam comes in a variety of eye-catching designs to match your unique personality.Perfect temperature, all day: No more lukewarm water! MOTO Glam's insulation keeps your drinks refreshingly cold or piping hot for hours.Leakproof confidence: Focus on your day, not on spills. MOTO Glam is built to be leakproof and travel-friendly.Hydration that's both functional and fashionable? MOTO Glam is the answer!Discover Your Perfect Hydration Match: Explore the MOTO Glam Collection Now!www.motoluxurywaterbottles.comP.S. Love slaying your day? Stay tuned for an email about the water bottle every Boss Babe needs!Email #2Subject: Secret's Out!!! (The Water Bottle Every Boss Babe Needs)Hey {{First Name}}!Let’s Slay all day with MOTO Glam, your secret weapon for effortless hydration!Tired of boring water bottles (and lukewarm drinks)?MOTO Glam keeps your water icy cold or coffee steaming hot for hours…All while looking as stylish as you are.Upgrade your hydration game (and your look!) with gorgeous designs.
Shop MOTO Glam now:
www.motoluxurywaterbottles.comP.S. We know MOTO Glam is the perfect accessory for the busy Boss Babe, but did you know it's also eco-friendly? Learn more about MOTO's commitment to sustainability in our next email!Email #3Subject: Hydration Redefined: Join the MOTO Maven Collective ✨Craving a more radiant you?The MOTO Maven Collective - an exclusive online haven for discerning women - elevates your hydration journey with expert tips, curated style, and VIP access.Join us and unlock:
Hydration Secrets: Expert-led rituals for inner and outer radiance.
Moto Glam Muses: Elevate your style with curated fashion inspiration.VIP Privileges: Be the first to experience exclusive collections and offers.Empowering Connections: Build meaningful bonds with like-minded women.The MOTO Maven Collective awaits. Join Now!www.facebook.com/motoluxurywaterbottlesEmail #4Subject: Luxury with a Conscience? MOTO Gets You (and the Planet)You deserve a water bottle that reflects your values.But sometimes sustainable options can feel a little, well, granola. (Not that there's anything wrong with that!)MOTO is founded by a woman who believes luxury and sustainability can go hand-in-hand.Our bottles are BPA-free, made with eco-friendly materials, and for every bottle purchased, we provide clean water to communities in need.Embrace luxury with a purpose. Choose MOTO and make a difference, one sip at a time.
Shop now:www.motoluxurywaterbottles.comP.S. Get ready to shine brighter with MOTO Glam! A dazzling offer awaits in our next email. ✨Email #5Subject: Special Offer Alert! Shine Brighter with MOTO (Limited Time!) ✨
Hey {{First Name}}!
We know you love to sparkle, and now's your chance to shine even brighter!For a limited time only, enjoy 30% Off on First timer buyers your entire MOTO Glam purchase!Treat yo' self to a gorgeous new water bottle (because hydration is key!), or find the perfect gift for the amazing woman you know.These beauties won't last long, so grab yours before they're gone!Shop MOTO Glam bottles now: www.motoluxurywaterbottles.com
Welcome Sequence
Email #1: Introduction and AppreciationSubject: Welcome to the MOTO Squad, Girl! ✨Hey {{“First Name”|”there”}}, gorgeous!Thanks for joining the MOTO fam!
Glad you're here! Let's make staying hydrated fun and stylish.At MOTO, we believe your water bottle shouldn't just hold your H2O.It should be a statement piece that reflects your inner sparkle. (Think diamonds for your drinks!)
Speaking of diamonds, get ready to dazzle!We've got some exciting things coming up, including exclusive offers, sneak peeks at new collections, and hydration tips to keep you glowing from the inside out.In the meantime, head over and explore the MOTO world: www.motoluxurywaterbottles.com
We can't wait to see you rock your future MOTO Glam bottle!P.S. Stay tuned for some “sparkling news" in your next email…Email #2: Value and StorytellingSubject: The Secret Story of Luxury in Your Hands (Free Download!)Hi {{“First Name”|”girl”}}hey!Remember that "sparkling news" we mentioned? ✨ Well, here it is!We want to share with you the story behind MOTO – a journey from frustration with boring water bottles to creating a line of luxurious, sustainable bottles that make staying hydrated a joy. (Let's face it, plain plastic just doesn't cut it, right?)We've poured our hearts (and a lot of research!) into crafting the perfect water bottle for the modern woman on the go.But there's more to MOTO than meets the eye.We're passionate about giving back and empowering communities.Download our exclusive PDF, "Sparkling Diamonds: The Story of Luxury in a Bottle," to discover the MOTO magic.We'd love to know what you think! Share your thoughts with us after readingP.S. Get ready to squeal! We've got a special surprise just for joining in our next email. See you there, girl!Email #3: Exclusive Offer and DiscountSubject: Sparkle and Save! 30% Off Your First MOTO Glam Bottle!Hey {{“First Name”|”there”}}, beauty! ✨Ready to take your hydration game to the next level and snag a dazzling deal in the process?
Because you're a valued member of the MOTO fam, we're offering you a special treat.30% off your very first MOTO Glam bottle purchase!That's right, girl – treat yourself (or a friend!) to a luxurious hydration upgrade without breaking the bank.This offer won't last forever, so don't miss out! Head over to our website and use code FIRSTGLAM at checkout:www.motoluxurywaterbottles.comP.S. Still on the fence? Check out our stunning collections and see what other boss babes are loving!Email #4: Nurturing and EngagementSubject: Join the MOTO Movement: Where Style Meets SustainabilityHey {{“First Name”|”there”}},We're more than just a water bottle company – we're a community of empowered women who believe in looking good and doing good for the planet.At MOTO, we're passionate about creating sustainable products that are kind to you and the environment.Plus, we support clean water initiatives to ensure everyone has access to this life-giving resource.
Want to be part of something bigger?Join our vibrant Facebook community and connect with like-minded women who share your love for style, sustainability, and staying hydrated! ✨We can't wait to welcome you to the MOTO fam on Facebook! www.facebook.com/motoluxurywaterbottlesP.S. Share your MOTO Glam bottle love! Post a pic of you rocking your new bottle and tag us for a chance to be featured.
Winback Sequence
Email #1: Reminder & Re-EngagementSubject: Girl, You Deserve Some Sparkle! ✨Hey {{First Name}},Remember why you fell in love with MOTO in the first place?We were tired of boring water bottles that didn't reflect our fierce, fabulous personalities! ♀️That's why we created MOTO Glam – to make staying hydrated a luxurious and stylish experience.But lately, it feels like we haven't seen you rocking your MOTO around town!
We miss seeing you sparkle, girl!That's why we wanted to share something dazzling: our brand new Bejeweled Collection!
Think stunning crystals, shimmering finishes, and designs that will turn every sip into a glamorous moment.We know you have a bestie who deserves some sparkle too, so here's a special offer just for you.Buy One Bejeweled MOTO Glam and Get One FREE!It's the perfect excuse to treat yourself and a friend (or maybe snag one for later ;)).
P.S. Stay tuned for more info on the BOGO deal in your next email...Email #2: Value Proposition & OfferSubject: Bestie Bonding & Sparkling Hydration (BOGO Deal Alert!)Hi {{“First Name”|”girl”}}Ready to share the sparkle with your BFF?We all deserve a reminder to prioritize self-care…And what better way than with a gorgeous MOTO Glam by your side?Our Bejeweled Collection is more than just eye-catching…It offers the same temperature control, leak proof design, and eco-friendly features you loved about your first MOTO Glam.Here's the deal that'll have you and your bestie glowing:Buy One Bejeweled MOTO Glam and Get One FREE!No code needed, just add two Bejeweled bottles to your cart and the discount will automatically apply.We're not just about bottles – we're a community of empowered women who believe in looking good and doing good!You got it girl!P.S.Check out our vibrant Facebook page to see how other women are rocking their MOTO Glam: www.facebook.com/motoluxurywaterbottlesEmail #3: Urgency & Last ChanceSubject: Subject: Last Chance to Shine with Your Bestie (BOGO Deal Ends Soon!)Hey {{“First Name”|”gorgeous”}}Just a friendly reminder – our dazzling BOGO offer on the Bejeweled Collection is about to disappear like a champagne toast at midnight!Don't miss out on this chance to snag two stunning MOTO Glam bottles for the price of one.It's the perfect way to rekindle your love for hydration in style and bond with your bestie over a shared love for all things sparkly.Here's a quick recap:
* BOGO deal on the Bejeweled MOTO Glam Collection – treat yourself and a friend!* Temperature control and leakproof design for effortless hydration on the go* Stunning designs that make a statement and elevate your everyday style* Commitment to sustainability – good for you and the planetTreat yourselves, queens!Head over to our website and grab this limited-time offer before it's gone www.motoluxurywaterbottles.comWe can't wait to welcome you back to the MOTO fam and see you both sparkling! ✨
Webinar Launch Sample
| Email Types | Description |
|---|---|
| Checking Email | Track email list activity by sending a concise, easy-to-understand email and monitoring its performance. |
| SMIQ Email | Generate multiple email content ideas by addressing recipients' current challenges and concerns using the SMIQ method." (Assuming SMIQ is a defined method, if not, please clarify) |
| Masterclass Email Tease | Introduce the upcoming masterclass, including its date and key details. |
| Masterclass Reminder | Send a reminder to keep registrants informed and ensure they don't miss the masterclass. |
| Easy Access Email | Provide final access instructions and ensure easy entry to the masterclass in the hour leading up to the event. |
Checking Email
Schedule to Send: April 1 - Tuesday 8:00 PM (Tentative)Subject Line Ideas:
🌟 Did You Miss the Big Announcement?🔥 Exclusive Treat for Our Subscribers – Don’t Miss This!🚀 Your Special Invitation Awaits – Free Masterclass UpdatePreview Text:
Hope you're having a great week! Open to see what we've got for you…[Logo Banner]
Hey [First Name],We didn’t want you to miss out on this exclusive opportunity—especially since you’re part of our inner circle.We’re hosting a FREE live masterclass on April 24 at 8 PM AWST, designed specifically for coaches and leaders ready to break free from limiting blocks and step into their full potential.If you’ve been feeling stuck, craving more success, impact, and fulfillment, this masterclass is for you.[Event Banner]You’ll discover:✅ The Five Master Keys to unlocking success, wealth, and deep fulfillment🔥 Proven strategies and affirmations to clear energetic blocks and reclaim your confidence🚀 Blueprints to create your own signature program and attract your dream clients
🎁 As a special treat for being part of our email family, we’re giving you first access to the event and all the exclusive bonuses that come with it—including a powerful eBook filled with transformational scripts.
👉 Reserve Your Spot Now – It’s Completely FREE!
[Insert CTA Button: Reserve Your Spot Now!]
✨ PS: This is your chance to gain insider strategies to elevate your business and life. Don’t miss it!
See you there,
[Email Signature]
Masterclass Teaser
Subject Line Options:🔥 Something BIG is coming… Are you ready?🚀 The Ultimate Key to Unlock Your Brilliance (Coming Soon!)🌟 A Game-Changing Opportunity You Can’t MissPreview Text:
An exclusive masterclass that will transform the way you lead, coach, and create impact—coming soon! Get ready for something extraordinary.Email Body:
Subject: 🔥 Something BIG is coming… Are you ready?
Hey [First Name],
Something truly special is on the horizon. And if you’re a coach, leader, or expert who’s ready to break through limitations and build a high-impact legacy, you won’t want to miss this.I know what it’s like to feel stuck, overwhelmed, or unsure of how to stand out in a crowded space.That’s why we’ve created The Elite Crown Master Key Certification—a proven system designed to position you as a globally recognized expert while building a thriving, high-ticket coaching business.This isn’t just another coaching program. It’s a transformation blueprint that will show you exactly how to monetize your brilliance and step into the elite level of leadership.Don't Miss This Special Announcement:
🚀 Free Masterclass is opening soon, and you’ll be the first to know!Keep an eye on your inbox—I’ll be revealing all the details in just a few days. Until then, get ready to unlock a whole new level of success.Talk soon,
[Email Signature]
P.S. There’s a special Exclusive bonus for those who act fast when doors open… More on that soon! 👀
Masterclass Reminder
Subject Line Options:⏳ Almost time! Are you in?🔥 This could change everything… {Estimated Date}💡 Your next level starts here—don’t miss it!Preview Text:
Your transformation is waiting. Get ready for The Elite Crown Master Key Certification—it’s almost time!Email Body:
Subject: ⏳ Almost time! Are you in?
Hey [First Name],The countdown has begun! The Elite Crown Master Key Certification is about to open its doors on {Estimated Date}, and I want YOU to be part of it.This isn’t just another course. It’s a proven step-by-step system that will help you:✅ Position yourself as a world-class expert✅ Launch a high-ticket coaching business with confidence✅ Master the art of communication, influence, and leadershipAnd here’s something I didn’t mention last time…When you enroll, you’ll get access to 12 one-on-one consultations with me—personalized coaching that will zoom up your success.💡 You’ve worked hard to build your expertise. Now it’s time to turn it into a powerful, profitable legacy.Watch for my next email—it will have your exclusive access link to join!Talk soon,
[Email Signature]
P.S. The VIP bonuses I teased last time? They are VERY limited—first come, first served! 👀
Easy Access Email
Subject Line Options:🚀 It’s TIME! Your exclusive access is here🎉 Your transformation starts NOW—Join The Elite Crown Master Key!🔑 The Master Key is waiting—Are you in?Preview Text:
Your journey to becoming a high-impact leader starts now! Get your exclusive access inside…Email Body:
Subject: 🚀 It’s TIME! Your exclusive access is here
Hey [First Name],This is it—the moment we’ve been building up to. Your access to The Elite Crown Master Key Certification is officially OPEN! 🎉You now have the chance to:
🔑 Unlock your full potential and step into high-level leadership💰 Monetize your expertise with a profitable, high-ticket coaching business🔥 Get one-on-one coaching to accelerate your transformation💡 And remember, when you joinwithin 24 hours, you get:
✔️ An Early Access to Masterclass 💰✔️ FREE online retreat sessions & leadership training (valued at $3,100!)✔️ A bonus coaching session for Mission, Vision & Purpose Clarity
But don’t wait—spots are LIMITED, and once they’re gone, they’re gone.👉 Claim your spot now: [Insert Access Link]I can’t wait to see the incredible impact you’ll create!P.S. Questions? Hit reply, and I’ll personally guide you to the best option for you!
Cold Email Sample
Follow Up Sequence
If you are e-commerce or someone who wants to improve their service through email.In this section, you gain an overview view of itThis strategy can help you build an engagement and remind them, or just have a quick email catch up.
Follow-Up Email #1: Physical ProductSubject Line: Hi! We just noticed…We saw you haven’t clicked on the purchase button for your favorite BiasHere…Chaeyoung T-shirt Collective.Just let you know if you just got distracted earlier.Hope you are doing well.Care for you.
(Client name) Apparel
Follow-Up #2: Digital Product
Subject Line: Lift up your designer prowess.I know this is a big step to your journey of greatness…Hesitant to take this course.We understand but if you change your mind.We make a quick access link for you.Be better today!!!Care for you,
Wyklo apparelP.S. I want to give you a little push to take advantage of this opportunity.I want to read carefully what Lisa said to one of her past students:“I have doubts if I can make amazing art, mostly my favorite K-Pop bias.But I am eager to push the limit with the careful guidance of our Coach. Thank you (Client Name) apparel for giving this experience and step in stone to the designer world” - Lisa
Follow-Up #3: Service
Subject: Miss something…Just a quick question for you…I think your phone forgot to call us. Just kidding 🙂*heheReady for your design?We are still here excited to serve you.Care for you,
(Client Name) Apparel
Cold Email Pitch
Template #1
SL: Amazing you got a great marketing asset…Hi [website],I really enjoy exploring your website.And I saw you're building an email list (great marketing asset)Would you mind if I help you with...Automation of emails campaigns and generate sales with email marketing strategy.A quick “hi” here is a good start.Talk soon,
Fritz Jairus Pelaez
Template #2Subject Line: Do you still need email marketing in your Team?Hi [Business Name] Team,Love your website, You got multiple pop-up sign up forms that invite your customer and build email lists. I like your strategy as an email marketer.But if you still need another help to create email copy or extra help manage your list to improve your deliverability, Let me know I'm happy to helpCheers,
Fritz Jairus Pelaez
Template #3Hi [Website] Team,
I saw you have a website to gather some emails.And probably you have a huge list now. Another revenue to your business you don't want to miss.If you need help, a quick “Email Collaboration” to this email so we can start our projects.Talk Soon,
Fritz Jairus PelaezP.S. I’m building my portfolio so you don’t have to worry about any expenses. Just happy to help you in your emails.